Art Linkletter's House Party was an American daytime variety/talk show which was broadcast from Television City in Hollywood, California and aired daily on CBS Radio from 1945 to 1967. It had an equally long run on CBS television from 1952 to 1969. The soundtrack from the TV show was run the following weekday as the radio version from 1952 to 1967. Each show is an hour in length. The hour includes a variety of different segments, featured most prominently are interviews of actors and entertainers such as Ronald Reagan, Liberace, James Arness and Dorothy Lamour. It also includes musical performances, human interest stories, news highlights, and games played with audience members for prizes such as mink coats, perfume, jewelry, household items, and vacations. The show was largely marketed toward housewives, who dominate the host and audience interactions. All the segments begin and end with advertisements for products common to the era such as Carnation evaporated milk, Rinso Blue, Jolly Green Giant, Kellogg's Corn Flakes, Special K breakfast cereal and Pillsbury products.